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Cultivating Talent: AMC and Careers in Ag Connect with Future Leaders

On July 29, 2025, AMC attended the AgSmart Educational Expo at Olds College of Agriculture & Technology. This year’s event marked a milestone – it was the first AgSmart held under the management of AgriTrade, ushering in a new era for the show while maintaining its core mission: to showcase the latest innovations in agriculture and connect producers, industry leaders, and educators.

Olds College, a valued AMC Academic Partner, provided the perfect backdrop for this forward-looking event. Known for its commitment to hands-on learning, cutting-edge research, and industry collaboration, the college plays a vital role in preparing the next generation of agricultural leaders. AMC’s partnership with Olds College continues to strengthen our collective ability to address workforce needs and drive innovation across the agricultural manufacturing sector.

While on site for the first day of the show, AMC connected with representatives from Olds College and other industry stakeholders, exchanging ideas on how to bridge the gap between education and employment in agriculture. These conversations reinforced AMC’s mission to connect industry with talent and to highlight the diverse and rewarding career pathways available in ag manufacturing and its supply chain.

A highlight of the day was the opportunity to speak to a group of Future Ag Leaders. These students represent the next wave of innovation and leadership in the industry. AMC shared insights on the broad scope of careers available, from engineering and manufacturing to business development, finance, and marketing. Discussions emphasized how technology, sustainability, and global market dynamics are shaping the future of agriculture – and why the industry needs passionate, skilled people to drive it forward.

AMC also joined the Partner of the Year Reception, an event dedicated to celebrating collaboration and achievement in the agricultural community. This year, the honour went to Farm Credit Canada (FCC/FAC) in recognition of their outstanding contributions to agricultural education and industry advancement. Attendees applauded FCC’s ongoing commitment to fostering innovation and supporting the people and organizations that make agriculture thrive.

AgSmart’s new management under AgriTrade brought fresh energy to the event, with a strong focus on educational programming, hands-on demonstrations, and opportunities for meaningful dialogue between industry and academia. The combination of live field demonstrations, interactive exhibits, and expert-led sessions underscored the rapid pace of technological change in the sector – and the importance of ensuring the workforce is ready to adapt and excel.

For AMC, events like AgSmart are more than just trade shows – they are platforms for connection, collaboration, and inspiration. They provide the opportunity to listen to educators, hear from students, learn from innovators, and share the incredible opportunities that exist within agricultural manufacturing.

AMC extends thanks to Olds College for their continued partnership and for hosting such a dynamic, future focused event. With AgriTrade now at the helm, the future of AgSmart looks bright – and AMC will continue to be part of the conversation, ensuring that innovation and talent development remain at the forefront of our industry’s growth.

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